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Directory · Retail Technology

Loyalty & Customer Data

Loyalty programs, text, email and push marketing, customer data and retail analytics built for dispensaries. Agencies are listed under Marketing, Design & SEO, and online menus under Dispensary E-Commerce.

9 listedRetail Technology

Dispensary loyalty and CRM platforms hold the store's customer list. They run points and tiers, send texts, emails and push notifications, and segment shoppers using purchase history pulled from the POS. The buying decisions that matter most are how a platform records consent and handles opt-outs, since federal telemarketing rules govern marketing texts; how deeply it syncs with your POS and e-commerce menu; which channels it offers, because carriers often filter cannabis texts; and whether you keep your customer data if you switch systems. State cannabis rules can also limit who you can market to and what an offer may say, so ask each vendor how its tools handle your state. No company here publishes pricing.

The full loyalty and messaging platforms lead the category. AIQ (Alpine IQ), founded in 2019, sends SMS, email, push, voice drops and direct mail, runs wallet-pass loyalty, and cites more than 4,200 locations on its about page. Springbig, headquartered in Boca Raton and now privately held with backing from Lightbank and Shalcor Management, adds a Budz referral program and a hub for building branded native apps. Two POS companies sell their own loyalty: Dutchie Loyalty & Marketing Pro offers tiered programs, gamification and an AI campaign builder to the more than 6,500 dispensaries on Dutchie, and BLAZE Loyalty adds points multipliers by time, store, channel and brand. Happy Cabbage sells Happy Marketers text and email win-backs alongside its Happy Buyers ordering tool.

Terpli, now owned by AIQ, is a virtual budtender for online menus that makes more than 1,700 product recommendations a day and feeds loyalty incentives. Two analytics companies cover the customer-data side. Headset, founded in Seattle in 2015 by Leafly's co-founders, sells a Retailer product with customer segmentation and competitive benchmarking built on POS data from more than 3,500 connected stores. BDSA, of Louisville, Colorado, sells a Dispensary Playbook for pricing, assortment and discount decisions and runs a no-cost data program for dispensaries that qualify. Heady, a Castle Rock, Colorado agency, builds and runs CRM programs on AIQ, Springbig and Klaviyo for stores that want outside help. Every fact here comes from the company's own site on the date shown on its listing.

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Questions about loyalty & customer data

What should a dispensary loyalty program be able to do?
At minimum: fast enrollment, points that accrue on POS and online orders, redemption at checkout, and campaigns tied to purchase history. The platforms here go further. AIQ offers reward tiers, gamification and Apple and Google wallet passes; BLAZE Loyalty sets point multipliers by time of day, store, sales channel or brand and lets shoppers enroll privately on the customer-facing display; Dutchie Loyalty & Marketing Pro supports custom accrual, expirations, birthday bonuses and collections limited to certain customer segments; Springbig adds a Budz referral program and subscriptions. Ask how rewards interact with your discounts and stacking rules.
What rules apply to dispensary text marketing?
Federal TCPA rules at 47 CFR 64.1200 require prior express written consent before autodialed marketing texts, let a recipient revoke consent by any reasonable method, including replying stop, quit, end, revoke, opt out, cancel or unsubscribe, and limit telephone solicitations to 8 a.m. through 9 p.m. local time. State cannabis rules can add limits of their own, such as age verification or restrictions on what an offer may say, so check with your state regulator. AIQ lists opt-in management, age gating and two-factor sign-up among its compliance tools. Ask each vendor how it records and exports consent.
Why do dispensaries use push notifications and branded apps as well as texts?
Carriers filter cannabis-related texts, so platforms offer other channels. Springbig pitches push notifications through a retailer's own native app as a way to reach customers without gated links or carrier filtering, and its Mobile App Hub lets a store build and publish that app itself. AIQ offers push, voice drops, direct mail and wallet-pass loyalty cards alongside SMS and email. Dutchie Loyalty & Marketing Pro can send a message by email first, then SMS, then push to reach as many customers as possible. A store's channel mix affects both cost and how many customers it can reach.
Is loyalty built into my POS better than a separate platform?
Built-in programs such as Dutchie Loyalty & Marketing Pro and BLAZE Loyalty keep rewards, customer data and transactions in one system, which avoids sync problems. Separate platforms work with many POS systems: Springbig shows integrations with Dutchie, Treez, BLAZE, Cova, GrowFlow, BioTrack, POSaBIT and others, and AIQ cites more than 85 integrations. A separate platform also means your loyalty data can stay put if you change POS. Either way, confirm in the contract that you can export member lists, points balances and consent records.
How are retail analytics tools different from loyalty platforms?
Analytics tools help decide what to stock, how to price it and which customers to target. They do not run the points program. Headset's Retailer product shows real-time sales, builds customer segments from purchase behavior and benchmarks a store against nearby dispensaries. BDSA's Dispensary Playbook combines a store's sales with local market data to flag pricing gaps and track which discounts work. Happy Cabbage's Happy Buyers focuses on reordering and inventory. Many stores pair one of these with a loyalty platform such as AIQ or Springbig.
What does dispensary loyalty software cost?
None of the companies here publishes a price list. AIQ, Springbig, Dutchie and BLAZE sell through demos and quotes; Happy Cabbage offers a free starting tier for Happy Buyers; BDSA runs a no-cost data program for dispensaries that qualify; Heady offers a free proposal and CRM audit. Text-message costs often come on top of the platform fee, so ask for a written quote covering per-message pricing, setup fees, the number of locations and contract length.

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