BDSA

BDSA is a cannabis market-intelligence company headquartered in Louisville, Colorado, according to the company description on its press releases. It builds its picture of the market from point-of-sale data, consumer research and forecasts, and sells to brands, retailers and investors as well as CPG, hemp, beverage, tobacco and wellness companies. A June 2024 release said its retail sales tracking had moved to daily data across 15 markets and counting, and other releases publish US and global sales forecasts. The pages reviewed do not state a founding year or list executives.

For dispensaries, the Dispensary Playbook combines the store's own sales data with local market data. It benchmarks performance against nearby competitors, flags products priced above or below the local market along with the estimated daily sales impact, suggests assortment changes, and tracks which deals and discount types are working. Retail Sales Tracking shows what sells where, when and at what price; Consumer Insights adds survey research on cannabis shoppers; and Retail Site IQ supports expansion decisions. BDSA pitches the Playbook as a replacement for manual secret shopping and menu checks.

BDSA says it runs a no-cost data program for dispensaries that qualify; it does not publish pricing for its subscriptions. Clients work in customizable dashboards and can add professional services such as pricing and promotion strategy or M&A support. BDSA is listed here for retail and customer analytics. It does not run loyalty programs or send messages, so stores typically pair it with a loyalty platform. BDSA also sells individual reports through an online store and hosts market-data webinars.