Verification, on the record

The Register’s promise is simple: what’s listed here is real, current, and checked — and no part of that can be bought.

The baseline: every listing is site-checked

Before a listing enters the Register, its website is checked: the site must be live, must belong to the company named, and must match the category it’s listed in. Every one of the 171 current listings passed this check — and each entry carries its own “site checked” date, so you can see exactly when it was last confirmed rather than trusting a single sitewide claim that quietly goes stale. Companies whose sites were dead, parked, or pointed at a different business were excluded.

The trust ladder

• Unclaimed

  Listed from public sources and site-checked, but nobody at the company maintains it yet. Unclaimed is neutral — it says nothing negative about the business, only that the company hasn’t taken the wheel. Claiming is free.

• Claimed

  A person at the company has claimed the listing and can correct and maintain it. Claims are reviewed by a person; an email at the company’s own domain is the fastest path.

• Verified

  The listing’s identity has been confirmed beyond the claim — today that means direct operator attestation; domain verification (a DNS record or meta tag proving control of the company’s website) is rolling out as the standard path. Verified status is re-checked on a schedule, and the mark is withdrawn if a check fails.

• License-verified · coming

  For plant-touching businesses: listings matched against state and provincial license registers, with license numbers shown on the listing. This is the standard the Register is built toward.

Why claim and verify your listing

Claiming is free and takes a couple of minutes. Verifying builds on it. Here is what a company gets by moving up the ladder:

• Control the recordEdit your description, category, location, and links, and keep them current. It’s your entry — put it in your words.
• A full profile pageVerified companies get a dedicated page like this one: a longer description, the services you offer, and links out to your site, social profiles, and review listings (G2, Capterra, GetApp, and the like) — free, indexed, and working for your SEO.
• The Verified markA trust signal buyers can see at a glance, on your listing and across the Register. It can’t be bought — which is exactly what makes it worth having.
• A followed linkVerified listings link out to your site with a normal followed link; unclaimed listings are nofollow. Verifying turns your listing into a real backlink.
• Higher placementVerified listings sort to the top of their category’s earned order — a position earned through verification, not payment.
• Get found by buyersOperators browsing a category see verified companies first. Lead capture on your listing is on the way for claimed profiles.

Claim or add your listing to get started — it’s free, and a person reviews every request.

What is never for sale

Two things can never be bought: the Verified mark and your position in the earned rankings. Verification is earned through checks, not payment, and there is no way to pay to rank higher in a category’s earned order — verified listings appear first, and everything else is alphabetical.

We may offer sponsored or featured placements in the future. If we do, they will be clearly labeled as sponsored and kept visually distinct from the earned order — never disguised as organic ranking, and never a way to buy the Verified mark.

Outbound links follow the same principle: links to verified listings are followed; links on unclaimed listings carry nofollow until the company claims and verifies. Follow is earned the same way the badge is.

Corrections and removals

See something wrong — a dead link, a misplaced company, a business that no longer exists? File a correction. A person reads every report, and listings that fail a re-check are flagged and removed rather than left to rot.