Springbig

Springbig is a loyalty and marketing CRM for regulated retail, headquartered in Boca Raton, Florida. Its about page says the founders have more than 20 years of experience building retail loyalty programs. It also says Springbig has begun a new chapter as a privately held company backed by Lightbank and Shalcor Management Inc., led by President Shawn Dym, with Shana Zehr as chief operating officer and chief financial officer. That replaces the company's earlier status as a publicly traded business. The site does not state a founding year. Beyond cannabis, Springbig markets the same tools to alcohol and other high-risk retailers.

For dispensaries, Springbig sends SMS and MMS, email and push campaigns from one platform, segmenting customers by spending, visit frequency and product preference. Autoconnects automations handle win-backs, birthdays and spending milestones. Other features include points rewards and personalized offers, the Budz referral program, subscriptions and a brand marketplace where cannabis brands pay for promotions. Its Mobile App Hub lets a retailer design and publish a branded native app, which can embed Dutchie e-commerce, and Springbig pitches app push notifications as a way past carrier text filtering. Built-in analytics tie campaigns to sales.

Springbig's integration logos include Dutchie, Treez, BLAZE, Cova, GrowFlow, BioTrack, POSaBIT, Greenline, Dispense, I Heart Jane, Tymber, Weedmaps, LeafLogix and Headset, plus Shopify, HubSpot, Klaviyo and Mailchimp. It runs a Social Equity Program and a Certified Marketing Partners network. Springbig does not publish pricing; retailers book a demo. It posts feature releases on an Updates page, where upcoming items include a build-your-own join form and expanded campaign reporting, and its Springbig Learnings courses train staff on the platform.