The Influence Agency

The Influence Agency is a digital marketing agency with a dedicated cannabis marketing practice for licensed producers, dispensaries and brands in Canada, where paid search and most social platforms are restricted. Its cannabis work covers SEO and answer engine optimization, compliance-cleared influencer marketing and digital strategy that stays within Cannabis Act advertising limits. The in-house team handles content, social media and paid media for clients across the market.

The Influence Agency was founded in Toronto in 2017 and is headquartered there, with service-area pages for cities including Montréal, Vancouver, New York, Los Angeles and Chicago. It has worked with Canadian cannabis brands and dispensaries since legalization, and its in-house team is built around Cannabis Act compliance. It also publishes a blog, podcast, webinars and marketing playbooks, recruits creators through an influencer sign-up, and accepts guest posts on its blog.