MediaJel

MediaJel is an advertising technology and marketing services company for cannabis and other regulated industries, headquartered in Walnut Creek, California. Co-founded and led by CEO Jake Litke, it operates a compliant programmatic platform delivering connected TV, online video, digital out-of-home, geo-targeted display, native, and paid search campaigns for dispensaries, brands, and multi-state operators, offered on self-serve, full-service, or white-label bases. It also provides SEO services.

Proprietary tools include DemoGraph for audience targeting and DataJel for attribution and analytics, tying ad exposure to sales data. The company reports 200-plus brand clients. It raised seed funding led by Merida Capital Partners and acquired the dispensary agency Foottraffik in 2021 and Potnt Agency; MediaJel is listed as an integration partner in Alpine IQ’s directory.