CannaPlanners

CannaPlanners is a cannabis marketing agency based in Burlington, Vermont, founded in 2016 by Will Read. It began by designing logos and websites for Vermont’s early medical dispensaries and now focuses on web design and development, cannabis-specific and local SEO, branding, and retention marketing for dispensaries and cannabis brands, largely on the East Coast. A 2025 Vermont Business Magazine profile put the team at 27 employees serving more than 250 cannabis brands.

The agency reports powering 400-plus cannabis websites and positions itself on helping operators build compliant, professionally designed brands rather than stereotypical cannabis imagery. It publishes an integrations page covering menu, POS, analytics, and retention platforms and a partners page listing e-commerce and marketing technology providers.