BEGIN:VCALENDAR VERSION:2.0 PRODID:-//The Leaf Register//Cannabis Calendar//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Retail sales dates — Cannabis Calendar (Leaf Register) X-WR-CALDESC:Cannabis industry events\, retail sales dates\, policy and reg ulatory deadlines — maintained by The Leaf Register (leafregister.com/ca lendar/). X-PUBLISHED-TTL:P1D REFRESH-INTERVAL;VALUE=DURATION:P1D BEGIN:VEVENT UID:sales-valentines-2026@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20260214 DTEND;VALUE=DATE:20260215 SUMMARY:Valentine's Day DESCRIPTION:Gifting and edibles promotions\; a modest but dependable bump.\ nStatus: confirmed. Checked 2026-08-17.\nhttps://leafregister.com/calendar / CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-valentines-2026 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-420-week-2026@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20260417 DTEND;VALUE=DATE:20260421 SUMMARY:4/20 promo window DESCRIPTION:The run-up to 4/20 — retailers spread promotions across the w eekend before\, and Canadian stores often peak on the Friday. Menu screens \, online menus and loyalty campaigns should be scheduled for the whole wi ndow.\nCova retailers\, Apr 17–20\, 2026: 833\,925 transactions / $34M a cross its platform (Cova — 4/20 2026 retail sales report)\nStatus: confi rmed. Checked 2026-08-17.\nhttps://leafregister.com/calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-420-week-2026 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-420-2026@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20260420 DTEND;VALUE=DATE:20260421 SUMMARY:4/20 — the biggest cannabis retail day of the year DESCRIPTION:The single largest sales day for licensed cannabis retail. Plan inventory\, staffing\, menu boards and promotions weeks ahead\; most stor es discount\, and transaction counts — not just basket size — spike.\n US sales\, 4/20/2026: $134.4M — 2.0× an average day (Headset — cannab is industry statistics)\nPer-store sales lift (Cova retailers): +140% vs. a typical Monday\; 27.7% of transactions used a promo (Cova — 4/20 2026 retail sales report)\nStatus: confirmed. Checked 2026-08-17.\nhttps://leaf register.com/calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-420-2026 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-memorial-day-fri-2026@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20260522 DTEND;VALUE=DATE:20260523 SUMMARY:Friday before Memorial Day DESCRIPTION:Start of the summer holiday weekend — a reliable secondary sa les bump for retailers\; no industry-wide lift figure published.\nStatus: confirmed. Checked 2026-08-17.\nhttps://leafregister.com/calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-memorial-day-fri-2026 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-july-3-2026@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20260703 DTEND;VALUE=DATE:20260704 SUMMARY:July 3 — pre-Independence Day sales day DESCRIPTION:The day before July 4 is consistently among the top five retail days of the year.\nUS sales\, 7/3/2025: $97.8M — 1.5× an average day ( Headset — cannabis industry statistics)\nPer-store lift (Cova): +77% (Co va — 4/20 2026 retail sales report)\nStatus: confirmed. Checked 2026-08- 17.\nhttps://leafregister.com/calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-july-3-2026 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-710-2026@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20260710 DTEND;VALUE=DATE:20260711 SUMMARY:7/10 — Dab Day (concentrates) DESCRIPTION:"OIL" upside down — the concentrates holiday. Smaller than 4/ 20 but the category's biggest promotional day\; extractors and vape brands anchor launches to it.\nStatus: confirmed. Checked 2026-08-17.\nhttps://l eafregister.com/calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-710-2026 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-labor-day-fri-2026@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20260904 DTEND;VALUE=DATE:20260905 SUMMARY:Friday before Labor Day DESCRIPTION:End-of-summer holiday weekend\; the Friday is the sales spike.\ nUS sales\, 8/29/2025: $97.3M — 1.5× an average day (Headset — cannab is industry statistics)\nPer-store lift (Cova): +73% (Cova — 4/20 2026 r etail sales report)\nStatus: confirmed. Checked 2026-08-17.\nhttps://leafr egister.com/calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-labor-day-fri-2026 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-halloween-2026@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20261031 DTEND;VALUE=DATE:20261101 SUMMARY:Halloween DESCRIPTION:Edibles-led promotional day\; no industry-wide lift figure publ ished.\nStatus: confirmed. Checked 2026-08-17.\nhttps://leafregister.com/c alendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-halloween-2026 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-green-wednesday-2026@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20261125 DTEND;VALUE=DATE:20261126 SUMMARY:Green Wednesday DESCRIPTION:The day before Thanksgiving — the second-biggest cannabis ret ail day of the year\, ahead of Black Friday.\nUS sales\, 11/26/2025: $113. 5M — 1.7× an average day (Headset — cannabis industry statistics)\nPe r-store lift (Cova): +82% ($5\,845 per store) (Cova — 4/20 2026 retail s ales report)\nStatus: confirmed. Checked 2026-08-17.\nhttps://leafregister .com/calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-green-wednesday-2026 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-danksgiving-2026@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20261126 DTEND;VALUE=DATE:20261127 SUMMARY:Thanksgiving ("Danksgiving") DESCRIPTION:Many stores close or run short hours\; the marketing moment is the Wednesday–Friday window around it.\nStatus: confirmed. Checked 2026- 08-17.\nhttps://leafregister.com/calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-danksgiving-2026 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-black-friday-2026@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20261127 DTEND;VALUE=DATE:20261128 SUMMARY:Black Friday DESCRIPTION:Third-largest cannabis retail day\; doorbuster and bundle promo tions dominate.\nUS sales\, 11/28/2025: $107.5M — 1.6× an average day ( Headset — cannabis industry statistics)\nStatus: confirmed. Checked 2026 -08-17.\nhttps://leafregister.com/calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-black-friday-2026 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-christmas-eve-2026@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20261224 DTEND;VALUE=DATE:20261225 SUMMARY:Christmas Eve DESCRIPTION:Strong gifting-season day — in Canada it outperforms 4/20 on a per-store basis.\nCanada per-store sales (Cova): $5\,707 — above 4/20 (Cova — 4/20 2026 retail sales report)\nStatus: confirmed. Checked 2026- 08-17.\nhttps://leafregister.com/calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-christmas-eve-2026 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-new-years-eve-2026@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20261231 DTEND;VALUE=DATE:20270101 SUMMARY:New Year's Eve DESCRIPTION:Party-season promotional day\; no industry-wide lift figure pub lished.\nStatus: confirmed. Checked 2026-08-17.\nhttps://leafregister.com/ calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-new-years-eve-2026 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-valentines-2027@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20270214 DTEND;VALUE=DATE:20270215 SUMMARY:Valentine's Day DESCRIPTION:Gifting and edibles promotions\; a modest but dependable bump.\ nStatus: confirmed. Checked 2026-08-17.\nhttps://leafregister.com/calendar / CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-valentines-2027 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-420-week-2027@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20270416 DTEND;VALUE=DATE:20270421 SUMMARY:4/20 promo window DESCRIPTION:The run-up to 4/20 — retailers spread promotions across the w eekend before\, and Canadian stores often peak on the Friday. Menu screens \, online menus and loyalty campaigns should be scheduled for the whole wi ndow.\nCova retailers\, Apr 17–20\, 2026: 833\,925 transactions / $34M a cross its platform (Cova — 4/20 2026 retail sales report)\nStatus: confi rmed. Checked 2026-08-17.\nhttps://leafregister.com/calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-420-week-2027 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-420-2027@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20270420 DTEND;VALUE=DATE:20270421 SUMMARY:4/20 — the biggest cannabis retail day of the year DESCRIPTION:The single largest sales day for licensed cannabis retail. Plan inventory\, staffing\, menu boards and promotions weeks ahead\; most stor es discount\, and transaction counts — not just basket size — spike.\n US sales\, 4/20/2026: $134.4M — 2.0× an average day (Headset — cannab is industry statistics)\nPer-store sales lift (Cova retailers): +140% vs. a typical Monday\; 27.7% of transactions used a promo (Cova — 4/20 2026 retail sales report)\nStatus: confirmed. Checked 2026-08-17.\nhttps://leaf register.com/calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-420-2027 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-memorial-day-fri-2027@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20270528 DTEND;VALUE=DATE:20270529 SUMMARY:Friday before Memorial Day DESCRIPTION:Start of the summer holiday weekend — a reliable secondary sa les bump for retailers\; no industry-wide lift figure published.\nStatus: confirmed. Checked 2026-08-17.\nhttps://leafregister.com/calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-memorial-day-fri-2027 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-july-3-2027@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20270703 DTEND;VALUE=DATE:20270704 SUMMARY:July 3 — pre-Independence Day sales day DESCRIPTION:The day before July 4 is consistently among the top five retail days of the year.\nUS sales\, 7/3/2025: $97.8M — 1.5× an average day ( Headset — cannabis industry statistics)\nPer-store lift (Cova): +77% (Co va — 4/20 2026 retail sales report)\nStatus: confirmed. Checked 2026-08- 17.\nhttps://leafregister.com/calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-july-3-2027 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-710-2027@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20270710 DTEND;VALUE=DATE:20270711 SUMMARY:7/10 — Dab Day (concentrates) DESCRIPTION:"OIL" upside down — the concentrates holiday. Smaller than 4/ 20 but the category's biggest promotional day\; extractors and vape brands anchor launches to it.\nStatus: confirmed. Checked 2026-08-17.\nhttps://l eafregister.com/calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-710-2027 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-labor-day-fri-2027@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20270903 DTEND;VALUE=DATE:20270904 SUMMARY:Friday before Labor Day DESCRIPTION:End-of-summer holiday weekend\; the Friday is the sales spike.\ nUS sales\, 8/29/2025: $97.3M — 1.5× an average day (Headset — cannab is industry statistics)\nPer-store lift (Cova): +73% (Cova — 4/20 2026 r etail sales report)\nStatus: confirmed. Checked 2026-08-17.\nhttps://leafr egister.com/calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-labor-day-fri-2027 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-halloween-2027@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20271031 DTEND;VALUE=DATE:20271101 SUMMARY:Halloween DESCRIPTION:Edibles-led promotional day\; no industry-wide lift figure publ ished.\nStatus: confirmed. Checked 2026-08-17.\nhttps://leafregister.com/c alendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-halloween-2027 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-green-wednesday-2027@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20271124 DTEND;VALUE=DATE:20271125 SUMMARY:Green Wednesday DESCRIPTION:The day before Thanksgiving — the second-biggest cannabis ret ail day of the year\, ahead of Black Friday.\nUS sales\, 11/26/2025: $113. 5M — 1.7× an average day (Headset — cannabis industry statistics)\nPe r-store lift (Cova): +82% ($5\,845 per store) (Cova — 4/20 2026 retail s ales report)\nStatus: confirmed. Checked 2026-08-17.\nhttps://leafregister .com/calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-green-wednesday-2027 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-danksgiving-2027@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20271125 DTEND;VALUE=DATE:20271126 SUMMARY:Thanksgiving ("Danksgiving") DESCRIPTION:Many stores close or run short hours\; the marketing moment is the Wednesday–Friday window around it.\nStatus: confirmed. Checked 2026- 08-17.\nhttps://leafregister.com/calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-danksgiving-2027 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-black-friday-2027@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20271126 DTEND;VALUE=DATE:20271127 SUMMARY:Black Friday DESCRIPTION:Third-largest cannabis retail day\; doorbuster and bundle promo tions dominate.\nUS sales\, 11/28/2025: $107.5M — 1.6× an average day ( Headset — cannabis industry statistics)\nStatus: confirmed. Checked 2026 -08-17.\nhttps://leafregister.com/calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-black-friday-2027 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-christmas-eve-2027@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20271224 DTEND;VALUE=DATE:20271225 SUMMARY:Christmas Eve DESCRIPTION:Strong gifting-season day — in Canada it outperforms 4/20 on a per-store basis.\nCanada per-store sales (Cova): $5\,707 — above 4/20 (Cova — 4/20 2026 retail sales report)\nStatus: confirmed. Checked 2026- 08-17.\nhttps://leafregister.com/calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-christmas-eve-2027 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:sales-new-years-eve-2027@leafregister.com DTSTAMP:20260827T161930Z DTSTART;VALUE=DATE:20271231 DTEND;VALUE=DATE:20280101 SUMMARY:New Year's Eve DESCRIPTION:Party-season promotional day\; no industry-wide lift figure pub lished.\nStatus: confirmed. Checked 2026-08-17.\nhttps://leafregister.com/ calendar/ CATEGORIES:Retail sales dates URL:https://leafregister.com/calendar/?event=sales-new-years-eve-2027 STATUS:CONFIRMED TRANSP:TRANSPARENT END:VEVENT END:VCALENDAR